The Valencian company comes to Madrid with a renewed image and a catalog of post-harvest solutions to meet the needs of a wide variety of products.
Citrosol, a leading company in post-harvest solutions, is ready for its next participation in Fruit Attraction, which will take place from October 3 to 5 in Madrid. But the Valencian firm is preparing to participate this year with a different approach: to present its new corporate image. An image that reflects the evolution of a company with a markedly innovative spirit in recent years.
New image
Citrosol, which was born as a specialist in citrus post-harvest treatments and technology, has undergone a remarkable transformation in the last decade. Thanks to a constant effort in research, development and innovation, the Valencian company has managed to expand and extend its solutions to cover a wide range of products, including avocados, peppers, tomatoes, peeled garlic and many other fruits and vegetables.
Therefore, the visual transformation presented at Fruit Attraction seeks to reflect more clearly the diversity of solutions that Citrosol offers and to convey the values and commitments that have been fundamental to its continued success. The new corporate image adapts to the modernity and constant growth that the company has experienced in the last 10 years, without losing sight of its roots: "We present our new corporate brand, the one that will represent, from now on, our way of being and doing, along with our work and values," the company says.
Fruit Attraction, which due to its strategic location and dates of celebration has become a great showcase for the sector, is the ideal place to show the new corporate image of Citrosol. To present its new image and catalog, the Valencian company will be located at stand C28 in Hall 3 and this edition will have a new design for its stand in order to "generate a greater visual impact and attract many eyes among those attending the fair," according to the company.
We present our new corporate brand, the one that will represent, from now on, our way of being and doing, together with our work and values.
Global projection
As this is a crucial event for professionals in the fruit and vegetable sector from all over the world, a team of 22 people will be in the company's space to provide the best service and advice to all those customers and visitors who come to the stand. Citrosol 's international presence will also stand out at Ifema, as representatives from South Africa and Peru will also travel to Madrid to attend and support the international markets.
Citrosol works constantly to maintain and expand its presence in national and international markets, but recognizes the potential of countries with growing fruit and vegetable productions and, therefore, seeks to offer value solutions to these regions.
In this regard, the company is not limited to the citrus market. Over the years, Citrosol has developed innovative solutions for a variety of crops, including tropical fruits and stone fruit. As a sign of this ongoing commitment to innovation, Citrosol highlights its portfolio of post-harvest solutions for cherries, a recent development that promises to benefit both the industry and growers of this stone fruit.
