348ABBB2-70A6-49BF-86C5-EC200FCB8FEF Created with sketchtool. 47406370-5F80-4A77-8FB2-1A5DE0E26929 Created with sketchtool.
C81EB8D3-3999-426A-849B-017BD20A76FF Created with sketchtool. User Area

Citrosol is sharing its Circular Economy model at the Universidad Politécnica de Valencia

For the second successive year, Citrosol has actively participated in a series of round table conferences on technology servicing the agri-food sector, organized by the Universidad Politécnica de Valencia, held at the Cubo Azul at the Ciudad Politécnica de la Innovación. A comprehensive program in which the challenges of the different links in the chain from production through marketing to distribution have been broken down and where post-harvest plays a fundamental role. Benito Orihuel, Citrosol’s CEO, shared with those present a circular economy paradigm advocated by Citrosol which combines business success with the sustainability of the model.

All our developments have saved water and energy in the packinghouses where they have been implemented. In this way, we are contributing to reducing the carbon footprint of our clients and the excessive consumption of a resource as limited and scarce as water ”, explained Benito Orihuel.

The path of ‘green’ innovation saw its pivotal moment with the launch of Citrosol Vertido Cero® almost a decade ago – technology capable of safely reusing treatment solutions – becoming the first application technology for Phytosanitary treatments to embrace the Circular Economy. The Vertido Cero® defined the route that Citrosol was to follow over the last ten years in the development of our new products and services and the one that has promoted the company’s 150% growth in the last decade.

That growth is the affirmation that the three pillars of sustainability, people, the planet and economic growth, are not simply compatible but are also synergetic,” Orihuel stressed.

The message affirms that the development of a company is possible and needs to be in accordance with criteria of sustainability and efficiency, generating all kinds of positive synergies, featured highly in Benito Orihuel’s role at the round table entitled ‘Innovation and sustainability in agri-food production’. Citrosol’s representative shared the table with the Kiwa director, Juan Cardona, Luis Vera, head of institutional relations for Idai Nature and with Francisco Andrés, in charge of the Continuous Improvement of the Fresh Cut Business division of the “Citrus” food group. The Table was moderated by Carlos Blanco, a Bankia financial assessor.

Laboratory Results in the Real World without gaps

Another aspect outlined by Benito Orihuel was the effort made by Citrosol in recent years to be able, with the use of digital technologies, to reduce industrial variabilities, improving homogeneity and thus closing the gap between laboratory and real-world treatment results.

In this way, Citrosol has managed to reduce the percentage of losses in the export of citrus fruit by between 90% and 99%. Benito Orihuel cited the example of long-distance citrus shipments with losses, due to both decay and physiological disorders, in the order of 5-10%. With the solutions and improvements provided by Citrosol’s products, these losses have been reduced to between 0.1-0.5%.

This is how we contribute to sustainability: by mitigating the losses in fresh fruit and vegetables,” Orihuel stressed.

According to a report by the International Society for Horticultural Science (ISHS), post-harvest, transport and distribution losses in Europe stand at approximately 15%. Citrosol is working to minimize this percentage, of course maintaining the axiom of food safety.

In its day, the launch Citrosol’s Vertido Cero® was revolutionary in the understanding of post-harvest processes due to the savings which it afforded the user in fundamental resources such as water and fungicides. Since then Citrosol has developed a catalog of green economy solutions that respond to both the demand for more sustainability and to greater effectiveness and higher efficiency. At the Valencia Polytechnic University, our CEO, Benito Orihuel, explained how our vision is a win-win for both companies and the environment.

Related news

CITROSOL exhibits their postharvest green alternatives from Cyprus to Zaragoza

The market is crying out for alternatives to synthetic chemicals. At the Cyprus Symposium, CITROSOL showcased Greencide®, a natural plant-based alternative for citrus postharvest treatments; whilst our Citrocide® Fresh-Cut System is the alternative to chlorine that is set to revolutionize the washing of fresh-cut and minimally processed produce, brought to the fore at the Zaragoza Congress.

Leer más
Citrosol and Valencia Fruits, a common trajectory

Time passes inexorably; a great truth, which leads us to understand that there is nothing we can do to stop the advance of time. Everything that we have experienced as human beings, as entities, is associated with a moment in that time axis that marks the life history of each one, and as a survival mechanism lesson, to reinforce or to forget our experiences.

Leer más
"Setting ourselves new goals such as opening up new markets and developing new lines of business continues"

The size of the logistical challenges for a company with an international vocation can be as big as its market. However, the lessons of the pandemic have been turned to our favor with Citrosol taking measures to guarantee our stock of raw materials such that we will be able to supply our customers even in contexts as complex as the current one. Within this framework, Raúl Perelló explained the importance of communication when it comes to making Citrosol products known to users in its international markets, such as the importance of having a catalog that makes it possible for marketers to have their produce arrive on the other side of the world in the best condition possible.

Leer más
Download the guides to find the perfect solution for your business
A3BC8F3C-E22E-4236-9CF7-12F33715C5D9 Created with sketchtool.
F5F3726A-E9E7-445B-94EE-F967C1DB2E8C Created with sketchtool.

Fill in the following form to download the product and system guides.