The Valencian firm is going to Madrid with a renewed image and a catalog of post-harvest solutions covering the needs of a wide variety of products.
Citrosol, a leading company in post-harvest solutions, is looking forward to participating in Fruit Attraction, which will be held in Madrid from 3-5 October. This year, the Valencian firm is preparing to participate with a new focus: to present their new corporate image. An image that reflects the evolution of a company with a markedly innovative talent in recent years.
New image
Citrosol, which started as a specialist in post-harvest treatments and technology for citrus fruits, has undergone a notable transformation over the last decade. Thanks to their constant effort in research, development and innovation, the Valencian company has managed to expand and extend their solutions to cover an ever-wider spectrum of produce, including avocados, peppers, tomatoes, peeled garlic and many other fruits and vegetables.
As a result, the visual transformation presented in Fruit Attraction is seeking to reflect the diversity of solutions that Citrosol offers more clearly and transmit the values and commitments that have been fundamental in their continued success. The new corporate image is modern and reflects the constant growth that the company has enjoyed over the last 10 years, without losing sight of their roots: “We present our new corporate branding; one that will, going forward, represent our way of doing business, together with our work and values”.
Fruit Attraction, due to its strategic location and the time of year it is held, has become a great showcase for the sector and is the ideal place to unveil Citrosol’s new corporate image. Citrosol will be presenting their new image and catalog at Stand C28 in Pavilion 3 where, according to the company, the new design for their stand is aimed at “generating an enhanced visual impact and drawing more attention from the fair’s attendees”.
Global projection
As this is a crucial event for professionals in the fruit and vegetable sector from around the world, a team of 22 experts will be in the firm’s space to provide the best service and advice to each of the clients and visitors who approach the stand. Citrosol’s international presence will also exhibit at Ifema, as representatives of the brand from South Africa and Peru will also be travelling to Madrid to attend and support international markets.
Citrosol works constantly to maintain and expand their presence in both national and international markets, but recognizes the potential of countries with increasing fruit and vegetable production and, therefore, is seeking to offer valuable solutions to these regions.
As a result, the company is not limited to the citrus market alone. Over the years, Citrosol has developed innovative solutions for a wide variety of crops, including tropical fruits and stone fruit. As an example of their continuous commitment to innovation, Citrosol can highlight their catalog of postharvest solutions for cherries, a recent development that promises to benefit both the industry and the producers of this stone fruit.
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