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Citrosol and Valencia Fruits, a common trajectory

Time passes inexorably; a great truth, which leads us to understand that there is nothing we can do to stop the advance of time. Everything that we have experienced as human beings, as entities, is associated with a moment in that time axis that marks the life history of each one, and as a survival mechanism lesson, to reinforce or to forget our experiences.

In the past, exploits were passed on by word of mouth, sometimes leaving the reality to be far from what was told. It has not been until recent times that modern communication has afforded us more rigorous and multitudinous data, and where society has begun to demand that information sources be compared in order to use the data as a basis for opinion or criteria for choice.

It is in this area that media such as Valencia Fruits begin to develop shape and take on meaning among certain forums that forcefully demand that someone tell them first-hand what is happening in their field or in what they were looking to embark on. This happens, accompanied by a general desire to change the scenario, to want things to happen, to fight in order to generate change, to leave our comfort zone or to enter paths not yet travelled. The sharing of information specific to the sector has allowed us to gather ideas, to mitigate doubts, to trace new paths when seeing opportunities and threats, to analyze the options, to protect ourselves from possible external factors that may affect progress towards the objective pursued and, little by little, to have laid the foundations for what we have today.

Valencia Fruits has known how to reinvent itself and adapt to the reality of each moment, with sections that we have followed closely from edition to edition. In this way, readers have been able to keep themselves informed with the chronicles and opinions of the most relevant firms within the sector.

Citrosol, as a result of our diligence, have been assimilating the information offered by the market, piece by piece, and building the pillars of growth for our business. Information is power, and thanks to that information we appreciate what our clients need, form our essence and establish the course to follow as a company, although this has not been easy.

In order to place ourselves as a benchmark company in the Postharvest sector, we have invested heavily in R&D+i, demanding more and more of ourselves, placing our customers foremost and thinking about what we can do to provide them with what they really need, both at the product level and as a service; seeking to be trail blazing, to generate impact and striving to leave our mark.

Valencia Fruits has accompanied us in this process, channeling our message to the world. It has been a meeting place for all the participants (farmers, packinghouses, distributors, consumers and other collaborators) and has given us all the opportunity to grow, keeping us up to date with what is happening in our sector, delivering up to date news over the last six decades of Spanish citrus and horticulture in general, and with greater focus on the Valencian Region.

Valencia Fruits has known how to reinvent itself and adapt to the reality of each moment, with sections that we have followed closely from edition to edition. In this way, readers have been able to keep themselves informed with the chronicles and opinions of the most relevant firms within the sector. The best reporters within the citrus sector have always passed through Valencia Fruits, those such as Paco Borrás, Cirilo Arnandis, Gonzalo Gayo’s Open Tribune, and articles from Inmaculada Sanfeliu, among others.

We can only wish for Valencia Fruits on its 60th anniversary, that it continues to report the current state of the sector, with essential information and content for its members, and hope that it continues adding decades and more successes to its history, being a benchmark for all of us who impatiently await each edition every week.

READ CITROSOL ARTICLES for the 60TH ANNIVERSARY of VALENCIA FRUITS


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