Benito Orihuel, CEO of Citrosol, a leading company in post-harvest technology and treatment of fruit and vegetable produce, developed his professional career in the company from where he is due to retire in December.
Since taking the helm at Citrosol, the company has grown to hold a 40% market share throughout Spain and has tripled its turnover. Furthermore, he has overseen very significant international expansion.
In this interview Benito looks back over his career, the growth of Citrosol and the future of the sector.
Enthusiasm and anticipation abounded for this summer’s regatta off the sands of Gandia beach. The return to normality was palpable in the atmosphere surrounding the participants who had wanted to show their support for a sporting event that has been held every year at the beginning of the summer under the sponsorship of a local company from the La Safor region, such as Citrosol, one committed to the development and promotion of the region in which it has been based for more than half a century.Leer más
Citrosol's range of plant-based coatings is pivotal in terms of organic citrus shipments. Until now, the inexistence of quality certified organic coatings has been a significant factor in limiting exports. Citrosol’s innovation has broken down such commercial barriers with last year’s introduction of Plantseal® and Plantseal® shine-free to their new product line, Biocare by Citrosol.Leer más
Citrosol is trailblazing previously untrodden paths in the post-harvest sector. Our plant-based coatings were the first to receive ecological certification, and now our latest coatings have been awarded the vegan seal of approval. These are new solutions that reduce chilling injury marks on citrus fruit in refrigerated shipments.Leer más
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