Benito Orihuel, CEO of Citrosol, a leading company in post-harvest technology and treatment of fruit and vegetable produce, developed his professional career in the company from where he is due to retire in December.
Since taking the helm at Citrosol, the company has grown to hold a 40% market share throughout Spain and has tripled its turnover. Furthermore, he has overseen very significant international expansion.
In this interview Benito looks back over his career, the growth of Citrosol and the future of the sector.
The market is crying out for alternatives to synthetic chemicals. At the Cyprus Symposium, CITROSOL showcased Greencide®, a natural plant-based alternative for citrus postharvest treatments; whilst our Citrocide® Fresh-Cut System is the alternative to chlorine that is set to revolutionize the washing of fresh-cut and minimally processed produce, brought to the fore at the Zaragoza Congress.Leer más
Time passes inexorably; a great truth, which leads us to understand that there is nothing we can do to stop the advance of time. Everything that we have experienced as human beings, as entities, is associated with a moment in that time axis that marks the life history of each one, and as a survival mechanism lesson, to reinforce or to forget our experiences.Leer más
The size of the logistical challenges for a company with an international vocation can be as big as its market. However, the lessons of the pandemic have been turned to our favor with Citrosol taking measures to guarantee our stock of raw materials such that we will be able to supply our customers even in contexts as complex as the current one. Within this framework, Raúl Perelló explained the importance of communication when it comes to making Citrosol products known to users in its international markets, such as the importance of having a catalog that makes it possible for marketers to have their produce arrive on the other side of the world in the best condition possible.Leer más
Fill in the following form to download the product and system guides.