Benito Orihuel, CEO of Citrosol, a leading company in post-harvest technology and treatment of fruit and vegetable produce, developed his professional career in the company from where he is due to retire in December.
Since taking the helm at Citrosol, the company has grown to hold a 40% market share throughout Spain and has tripled its turnover. Furthermore, he has overseen very significant international expansion.
In this interview Benito looks back over his career, the growth of Citrosol and the future of the sector.
Over the last 8-9 years, Propiconazole has been widely used in the postharvest treatment of citrus fruit, although, thanks to our Vertido Cero® technology, we have not needed to include it in Citrosol treatments. Citrosol developed a methodology which avoids the problem of Propiconazole residues that are becoming manifest in the packing houses that have been using it.Leer más
As he prepares to step down from his role as CEO of Citrosol to become a part-time advisor to the company, Benito Orihuel reflects on a career at the forefront of innovation in postharvest.Leer más
In the current Covid era, meetings, seminars and conferences are having to adapt to the new digital formats. Citrosol recently played the starring role in an international webinar in which we explained and demonstrated to producers and exporters, two new post-harvest tools that will undoubtedly aid the marketing of avocado right around the world.Leer más
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