Benito Orihuel, CEO of Citrosol, a leading company in post-harvest technology and treatment of fruit and vegetable produce, developed his professional career in the company from where he is due to retire in December.
Since taking the helm at Citrosol, the company has grown to hold a 40% market share throughout Spain and has tripled its turnover. Furthermore, he has overseen very significant international expansion.
In this interview Benito looks back over his career, the growth of Citrosol and the future of the sector.
“Our strategy as a company is very easy to define: Grow by adding value," explained CITROSOL's CEO, Benito Orihuel.Leer más
Within the framework of a seminar in Cairo the Valencian company Citrosol presented two new plant based coatings for organically farmed citrus fruit, in which we displayed the value of our Know How in providing effective tools to the sector. Solutions that range from degreening through decay control and cleaning and disinfection, among others. In short, a comprehensive catalog to mitigate food losses at destination by ensuring that Egyptian citrus fruit reaches far off markets with all of their quality intact using Citrosol's 'precision postharvest'.Leer más
Citrocide® Systems continue to stimulate great interest in the postharvest sector, being, as they are, advanced systems for the hygienic washing of fruit and vegetable produce. To obtain a more in depth understanding, we interviewed Martín Mottura, one of our PhDs, who instigated the development of this system back in 2010, so that he could shed some light on how this innovative system was created.Leer más
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